A priority sector

  • The Seventh National Development Plan (7NDP) recognises the tourism sector as a priority sector for Zambia.
  • During the 2017-2021 period, the GoZ plans to, among others, upgrade tourism-related infrastructures (modernisation of the Lusaka International Airport, road rehabilitation, etc.), invest in the Southern and Northern tourism circuits and develop arts and culture infrastructure.
  • In an effort to increase investments, the ZDA Act specifies attractive incentive measures for the construction and establishment of tourism infrastructure.  

A unique and safe experience in Africa

  • With its largely-untouched national parks, game areas and wonderful water falls, Zambia is the perfect destination for discovering Africa safely.
Part of the 5 safest countries in SubSaharan Africa
Source : The Fund for Peace

Zambia is the safest country in continental Southern Africa. The political system is particularly stable: Zambia has never experienced successful coups d’etat.

  • Tourists visiting Zambia can see a variety of animals including elephants, zebras, hippos, lions, spotted hyenas, Nile crocodiles, hippopotamus, antelopes …
top destination for hotel developers in Africa
Source : Hotel Partners Africa

Zambia was ranked as the second top destination for hotel developers in Africa in 2015 (source: African Hotel Report). Well-known hotelier groups (Carlson Rezidor Hotel Group, Marriott, Accor Hotels, South Africa’s Southern Sun, Protea Hotels, Sun International, Taj Hotels Palaces Resorts and Safaris …) have made major investments in Zambia. In addition to having the potential of becoming a regional hub for the Meetings, Incentives, Conferences and Events (MICE) industry, the country also has a unique potential for tourism. Zambia is notably the home of the Victoria Falls -one of the Seven Natural Wonders of the World and UNESCO site-, 20 national parks, 34 game management areas and 23 million hectares of land devoted to the conservation of flora and fauna.

  • The number of tourist arrivals is expected to increase at an annual rate of 4%.

What to visit in Zambia?

Source : ZambiaTourism

MICE: a promising industry

  • There exists a vibrant Meetings, Incentives, Conferences and events (MICE) industry in Zambia.
  • While the GoZ is making Livingstone a top choice for conference destination, the local private sector invests in convention centres, VIP villas and international golf courses.
  • Zambia is hosting more and more major international events. The country notably hosted the 2013 UNWTO General Assembly, the 2016 African Development Bank Annual Meeting and the 2018 World Export Development Forum . The 2022 African Union Heads of State Summit is expected to take place in Zambia.

Investment opportunities

  • The greatest opportunities are in the following areas
Sites with natural resources ready for investments: Transport services and tours Provision of high quality accommodation for international visitors Development of cultural heritage sites
Kafue national park,

South and North Luangwa national parks,

Water falls,

Lusaka for conference tourism and sports …

Luxury coaches, air charters, car hire operation, organised tours, game fishing, photographic, hunting safaris … International hotels, conference facilities … Museums, theme parks art,  galleries …